Choosing a health drinks range that works
"Health drinks" is really a shorthand for lighter, lower-sugar cans made with more natural ingredients, and it is one of the fastest-moving corners of the chilled fridge. Customers are trading down on sugar without wanting to give up flavour, and the lines below cover the main styles people look for. Here is how they differ and where each one fits.
Infused sparkling water
Dash makes British spring water infused with real (often "wonky") fruit, with no sugar, no sweeteners and no calories, in recyclable cans. Flavours include lime, peach, raspberry, cherry, lemon, orange, grapefruit, blackcurrant and cucumber & mint. It is the natural everyday choice for anyone who wants something lighter than a soft drink but more interesting than plain water, and it suits gyms, offices and cafés especially well.
Kombucha and living soda
Equinox Organic Kombucha and Hip Pop kombucha are lightly sparkling drinks made by fermenting tea with live cultures, with a tangy taste and, in many cases, lower sugar than standard fizzy drinks. Hip Pop living soda offers a similar lightly sparkling style in flavours like tropical peach and pink grapefruit. Because these are fermented, dietary and sugar details vary by flavour, so it is worth reading the can. You will find more of these on the dedicated iced tea and kombucha page.
Natural energy
Purdey's Natural Energy is a fruit-based drink with added vitamins, giving a lift without the harder edge of a traditional energy can. It appeals to customers who want a gentler pick-me-up. For the full-strength options, see the energy drinks range, and for sugar-free colas and flavours see low and no sugar.
How to merchandise it
Group these cans together as a clear "lighter choices" section so health-minded shoppers can find them at a glance, ideally at eye level in the chilled unit. Many lines are vegan and use recyclable cans, which is worth signposting. To complete the fixture, browse vegan canned drinks and the wider canned drinks range.
Ingredients, dietary claims and stock can change, and nutritional information is shown on each product. Please check the live product page and on-pack labelling for the latest details before ordering or reselling.